Orange The World

What word rhymes with ORANGE?

We think it's COURAGE.

COURAGE for victims of Gender-Based Violence (GBV) to ask for help. COURAGE to take action and change a life. COURAGE to build a culture of active citizenship and human rights.

This year is the 30th anniversary of The Global 16 Days Campaign, held every year from 25 November to 10 December. The focus for 2021 is on the interconnections between crisis-related, rapidly changing contexts and the rise of violence against women and girls under the theme:

"Orange the world: End violence against women now!"

As a bright and optimistic colour, orange represents a future free from violence against women and girls. #OrangeTheWorld is the social media campaign that unifies all activities to bring global attention to the initiative.

The annual #16Days campaign aims to raise awareness about gender-based violence, including sexual assault, domestic violence, honour-based violence, forced marriage and female genital mutilation.

One in three women experiences violence in their lifetime, across all social statuses, class, race, country or age group. Source: UnWomen

COVID-19 has created new urgency for action. Isolation and distancing measures, coupled with stress, anxiety, social and economic worries, may increase the risk of violence in the home. As risk factors for violence increase, protective factors decrease, including access to needed health and protection services.

At the heart of the campaign is the need to change attitudes. We are all responsible for ending these crimes, and we must demand accountability from those who commit violence, those who condone it, those who allow it to happen and those who fail to prevent it from happening.

Everyone can #OrangeTheWorld to end violence against women now.

  • Do not protect abusers, do not look away. Report them!
  • Be sensitive and supportive to GBV victims, share information and support causes near you.
  • Teach children the values of gender equality.
  • Protect children from exposure to violence and harmful content on the internet and social media, including pornography and sexual solicitation.
  • Sign the Pledge Against Gender-Based Violence.
  • Seek personal help to change harmful behaviours such as alcohol and substance abuse.

CDA's contribution to #OrangeTheWorld

CDA Solutions will donate the equivalent of 1 month's premium for every My Personal Lifeline product sold during the #16Days to SONKE, a South-African-based non-profit organisation advocating gender justice across Africa.

My Personal Lifeline (MPLL) provides lifelines to victims of crime. Although the first "lifeline" created was to support victims of domestic violence, it also covers victims of rape and assault, home invasions and hijacking.

"We wanted to make MPLL accessible to everyone. At a fee of R149 p.m., a family will receive immediate crime victim assistance relevant to the crime, and this includes essential legal cover to ensure that justice is served." – Lucy Kalify, Sales Director of CDA Solutions.

Head over to our website for more information and show your Orange.

Our world is Orange, is yours?

Orange The World

3rd Floor, 288 Kent Avenue, Ferndale, Randburg

Phone number

010 110 0064

Emergency number

0861 000 604